Category: Brand develpment
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So you want to run for office? How to develop a winning communication plan
When developing a communications strategy for a federal or local campaign start-up, it is important to establish clear goals that align with the overall campaign objectives. Here are some potential goals to consider: Remember, these goals should be specific, measurable, achievable, relevant, and time-bound (SMART). Regularly evaluate and adjust the communications strategy based on the… Read more
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4 Strategies to help you define your brand
We have identified four strategies that our agency will utilize to define your brand and communication model. 1. Distinguish/Separate Brand marketing and public relations is all about sending a robust and consistent message. Every time a potential stakeholder has contact with your organization, whether it’s by visiting the website or seeing marketing materials, he or… Read more